Personal finance
Online betting site Intrade abruptly closes

When work bulldozes your personal life

Women getting rejected for mortgages

Gas prices ate into Americans' budgets last month

Job burnout worse for your heart than smoking

Swiss tax-cheat adviser blows his US clients' cover

School loans are just the start for some Ph.D.s

Penn State suspends its contract with Adidas

Even Exxon thinks the US will cut energy use

How much water from Poland Spring is in that bottle?

Looking for tech's future? Watch teenagers

Do you live in a county that's dying?

Why Mila Kunis is hardly a stock market indicator

Matt Lauer hosting 'Jeopardy' could be hazardous

FTC tells celebrity endorsers on Twitter: Disclose all

No Guinness for vegans this St. Patrick's Day

Red Bull is being blackmailed

Lumber finally rises from the forest floor

Applying for Obamacare could be painful

US getting another conservative news channel

Carl's Jr. sticks with its 'indulgent' menu

Which 200 airports will lose their control towers?

How to lose $8 million in 6 minutes

First-class battle over Saturday mail delivery

Time's opus on health care is a surprise hit
Can a $5 lunch give Dairy Queen some heft?
Dairy Queen is synonymous with summer treats, from soft-serve ice cream to Blizzard frozen desserts.

But the 73-year-old company -- which is owned by Warren Buffett's Berkshire Hathaway (BRK.B -0.10%) -- wants to lure customers with a "5 Buck Lunch," which it thinks will help it "steal share" from other quick-service restaurants, marketing chief Barry Westrum told Nation's Restaurant News.

The chain started developing the idea last summer and offered a limited-time offer in the fall. The permanent rollout will offer a $5 menu between 11 a.m. to 4 p.m. and provide the choice of a Grillburger with cheese, chicken strips or a chili cheese dog, as well as medium fries, a medium soda and a soft-serve sundae.

Why make the $5 menu a standing offer? Many consumers are still feeling pinched, giving Dairy Queen an opportunity to lure diners away from competitors, Westrum said.

"Even though some might say the recession has improved, the fact is that these improvements just arenít coming fast enough for consumers," he said. Competitors, which Westrum didn't name, "constantly bewilder consumers with inconsistent value offers," he noted.

Dairy Queen has a long way to go to get to the top of the quick-service industry, however. Based on revenue, it ranked as the 16th-largest fast-food chain in 2011, trailing bigger restaurants such as No. 1 McDonald's (MCD -1.01%) and Subway, the runner-up, according to QSR magazine.

But with consumers hit with a payroll tax hike this year and as a result shunning pricier sit-down eateries such as Darden Restaurants' (DRI +1.43%) Red Lobster and Olive Garden, DQ's low-cost lunch might hit the spot.
Colorado doctors unite against energy companies

Monster Beverage looks for a buzz from food stamps

Hungry for a hit, McDonald's adds McWraps

Real cost of US war with Iraq: $1.7 trillion

This guy spent $45,000 on a marriage proposal

Starbucks' CEO perks up for minimum wage hike

CEO gives workers 'get out of jail free' cards

Violent crime is haunting Mexico's tourism

Invest like Warren Buffett with this app

Peek protection: Now you can block that drone

Jay Leno is no laughing matter for NBC

Are job cuts a myth about Obamacare?

Nike silences naysayers after outstanding quarter

Are we finally ready for turkey burgers?

Newsroom budget cuts create a downward spiral

Why young Americans are getting poorer

Senator: Should hourly minimum wage be $22?

Cookie hoax: Girl Scouts scammed out of $24,000

NCAA March Madness is no economic slam dunk

Pennsylvania may finally sell its state liquor stores

Lululemon's see-through yoga pants get yanked

The Easter Bunny is getting pinched this year

How ski resorts fend off accident lawsuits

Retirement crisis ahead for boomers and Gen Xers

Soda industry wins support as donations flow

Colorado company: New gun law will make us move

Michael Dell may have another bidder to outdo

What the government wants to take away now

US is still paying Civil War benefits

Here come new whiskey flavors

College won't accept students who need loans

Who's next as a merger frenzy takes off?

Study: Soda really does kill

Dark day for a Chinese solar panel maker

Wal-Mart expands shop-with-iPhone program

Celebrating Passover costs more this year

Meth-contaminated homes are a growing hazard

What recovery? Many workers still stuck in recession