Menu
Personal finance
Online betting site Intrade abruptly closes

When work bulldozes your personal life

Women getting rejected for mortgages

Gas prices ate into Americans' budgets last month

Job burnout worse for your heart than smoking

Swiss tax-cheat adviser blows his US clients' cover

School loans are just the start for some Ph.D.s

Penn State suspends its contract with Adidas

Even Exxon thinks the US will cut energy use

How much water from Poland Spring is in that bottle?

Looking for tech's future? Watch teenagers

Do you live in a county that's dying?

Why Mila Kunis is hardly a stock market indicator

Matt Lauer hosting 'Jeopardy' could be hazardous

FTC tells celebrity endorsers on Twitter: Disclose all

No Guinness for vegans this St. Patrick's Day

Red Bull is being blackmailed

Lumber finally rises from the forest floor

Applying for Obamacare could be painful

US getting another conservative news channel

Carl's Jr. sticks with its 'indulgent' menu

Which 200 airports will lose their control towers?

How to lose $8 million in 6 minutes

First-class battle over Saturday mail delivery

Time's opus on health care is a surprise hit
Monster Beverage looks for a buzz from food stamps
The food stamp economy is no small slice of the U.S. population, and Monster Beverage (MNST) is taking notice.


The company, which revamped its label last month so the energy drinks are categorized as beverages instead of dietary supplements, is now explaining one of its motivations: to qualify for food stamp purchases.


"Monster Energy drinks could equally satisfy the regulatory requirements" for food stamps, spokesman Michael Sitrick told The New York Times.


Sadly, that's a growing market. About 47.6 million Americans received food stamp benefits, also called the Supplemental Nutrition Assistance Program, according to March data from the U.S. Department of Agriculture. That means the program added nearly 3 million Americans to its rolls in only two years.


The idea of buying an energy drink with food stamps might seem, well, odd, given that the program is designed to "buy foods for the household to eat, such as breads and cereals, fruits and vegetables, meats, fish and poultry, dairy products." Still, while cigarettes and alcohol are excluded from food stamp purchases, the program does cover a wide variety of products with little nutritional value.


That includes Mountain Dew, Oreos, Kit-Kat bars and Cheez-It crackers, according to Live Science. Still, food stamps can't be used to buy drinks that qualify as supplements, the Food and Drug Administration notes.


While eating junk food certainly isn't healthful, energy drinks have come under fire for some serious risks. Lawmakers have asked the FDA to examine the safety of the products, while a study issued earlier this year found that the number of emergency room visits tied to energy drinks doubled from 2007 to 2011.


Monster claimed the study was flawed, noting that it didn't support "any conclusion that energy drinks are unsafe for consumers."


The label change on Monster's beverages means the company is listing "nutrition facts" instead of "supplemental facts," and it's including caffeine content, which The Times says reaches between 140 milligrams and 160 milligrams, or about half of a Starbucks (SBUX) 16-ounce cup of coffee.


Questions about safety have taken a toll on the energy drink market. A recent regulatory filing from Monster cited "softness" in demand because of the negative publicity.


By reaching out to the legions of Americans receiving food stamps, Monster appears to be betting it can energize its sales with some help from the government's $81 billion in food stamp spending.
Colorado doctors unite against energy companies

Monster Beverage looks for a buzz from food stamps

Hungry for a hit, McDonald's adds McWraps

Real cost of US war with Iraq: $1.7 trillion

This guy spent $45,000 on a marriage proposal

Starbucks' CEO perks up for minimum wage hike

CEO gives workers 'get out of jail free' cards

Violent crime is haunting Mexico's tourism

Invest like Warren Buffett with this app

Peek protection: Now you can block that drone

Jay Leno is no laughing matter for NBC

Are job cuts a myth about Obamacare?

Nike silences naysayers after outstanding quarter

ftp tool for mac
Menu
Are we finally ready for turkey burgers?

Newsroom budget cuts create a downward spiral

Why young Americans are getting poorer

Senator: Should hourly minimum wage be $22?

Cookie hoax: Girl Scouts scammed out of $24,000

NCAA March Madness is no economic slam dunk

Pennsylvania may finally sell its state liquor stores

Lululemon's see-through yoga pants get yanked

The Easter Bunny is getting pinched this year

How ski resorts fend off accident lawsuits

Retirement crisis ahead for boomers and Gen Xers

Soda industry wins support as donations flow

Colorado company: New gun law will make us move

Michael Dell may have another bidder to outdo

What the government wants to take away now

US is still paying Civil War benefits

Here come new whiskey flavors

College won't accept students who need loans

Who's next as a merger frenzy takes off?

Study: Soda really does kill

Dark day for a Chinese solar panel maker

Wal-Mart expands shop-with-iPhone program

Celebrating Passover costs more this year

Meth-contaminated homes are a growing hazard

What recovery? Many workers still stuck in recession