Menu
Personal finance
Online betting site Intrade abruptly closes

When work bulldozes your personal life

Women getting rejected for mortgages

Gas prices ate into Americans' budgets last month

Job burnout worse for your heart than smoking

Swiss tax-cheat adviser blows his US clients' cover

School loans are just the start for some Ph.D.s

Penn State suspends its contract with Adidas

Even Exxon thinks the US will cut energy use

How much water from Poland Spring is in that bottle?

Looking for tech's future? Watch teenagers

Do you live in a county that's dying?

Why Mila Kunis is hardly a stock market indicator

Matt Lauer hosting 'Jeopardy' could be hazardous

FTC tells celebrity endorsers on Twitter: Disclose all

No Guinness for vegans this St. Patrick's Day

Red Bull is being blackmailed

Lumber finally rises from the forest floor

Applying for Obamacare could be painful

US getting another conservative news channel

Carl's Jr. sticks with its 'indulgent' menu

Which 200 airports will lose their control towers?

How to lose $8 million in 6 minutes

First-class battle over Saturday mail delivery

Time's opus on health care is a surprise hit
Jay Leno is no laughing matter for NBC
Less than a month after Comcast's (CMCSA) NBC denied a report in the Hollywood Reporter that it was prepared to replace Jay Leno as host of "The Tonight Show" comes a detailed story in The New York Times indicating that's precisely what's going to happen.

According to the Times' well-respected TV writer Bill Carter, NBC has promised the "Tonight Show" job to Jimmy Fallon and is even prepared to spend big bucks to relocate the show to New York City from Burbank, Calif. The switch, according to Carter, will take place by the fall of 2014 at the latest.

This is a huge gamble for Philadelphia-based Comcast for many reasons.

Getting rid of Leno may not be easy or cheap. Although his contract doesn't expire until next year, the relationship between the veteran host and NBC continues to deteriorate. Things may get even more awkward as NBC tries to negotiate a new deal with Fallon, the host of "Late Night With Jimmy Fallon," and create a graceful exit for Leno, who may ask for and get big bucks to leave the stage early.

The 62-year-old Leno remains quite popular, even though he isn't the favorite of some comedy mavens such as Jimmy Kimmel. And there's no guarantee that Fallon's audience will follow his move to "The Tonight Show," either.

As the network itself noted in a well-timed press release, Leno has delivered bigger audiences in the 18- to 49-year-old demographic coveted by advertisers than CBS' (CBS) "The Late Show With David Letterman" and has beaten "Jimmy Kimmel Live" for eight of the 10 weeks they have competed head-to-head in the same time slot.

The problem in advertisers' eyes is that Leno mainly attracts the wrong crowd. His overall audience has an average age of 58.1, way too old for youth-obsessed Madison Avenue. Marketers want to reach younger viewers whose brand loyalties are thought to be not as established as those of older ones.

Letterman has the same problem because his audience has an average age of 57.5. Kimmel's fans are comparative spring chickens averaging 54.1, while Fallon's audience averages 52.6.

Where are the much younger viewers? On cable. Jon Stewart and Stephen Colbert on Viacom's (VIA) Comedy Central attract viewers in their late 30s and early 40s. The audience for Chelsea Handler on Comcast's E! averages 35.

If NBC botches Leno's second departure, it risks another public relations disaster. Many of Conan O'Brien's viewers never forgave NBC for pushing the red-haired comic out the door in 2010 to bring Leno back to "The Tonight Show" after his prime-time show flopped.

O'Brien's current bosses at TBS, which is owned by Time Warner (TWX), were pleased enough with his ratings to extend his contract for the "Conan" show last year. O'Brien may have the last laugh in Leno soap opera: At 35 years old, his audience is the youngest in the late night crowd.
Colorado doctors unite against energy companies

Monster Beverage looks for a buzz from food stamps

Hungry for a hit, McDonald's adds McWraps

Real cost of US war with Iraq: $1.7 trillion

This guy spent $45,000 on a marriage proposal

Starbucks' CEO perks up for minimum wage hike

CEO gives workers 'get out of jail free' cards

Violent crime is haunting Mexico's tourism

Invest like Warren Buffett with this app

Peek protection: Now you can block that drone

Jay Leno is no laughing matter for NBC

Are job cuts a myth about Obamacare?

Nike silences naysayers after outstanding quarter

data logger rs232
Menu
Are we finally ready for turkey burgers?

Newsroom budget cuts create a downward spiral

Why young Americans are getting poorer

Senator: Should hourly minimum wage be $22?

Cookie hoax: Girl Scouts scammed out of $24,000

NCAA March Madness is no economic slam dunk

Pennsylvania may finally sell its state liquor stores

Lululemon's see-through yoga pants get yanked

The Easter Bunny is getting pinched this year

How ski resorts fend off accident lawsuits

Retirement crisis ahead for boomers and Gen Xers

Soda industry wins support as donations flow

Colorado company: New gun law will make us move

Michael Dell may have another bidder to outdo

What the government wants to take away now

US is still paying Civil War benefits

Here come new whiskey flavors

College won't accept students who need loans

Who's next as a merger frenzy takes off?

Study: Soda really does kill

Dark day for a Chinese solar panel maker

Wal-Mart expands shop-with-iPhone program

Celebrating Passover costs more this year

Meth-contaminated homes are a growing hazard

What recovery? Many workers still stuck in recession